SAMsteget
SAMsteget
SAMsteget
A complete rebrand and new digital presence for SAMsteget – a Swedish organization supporting individuals in vulnerable life situations.
SAMsteget is a Swedish organization supporting young people and adults in overcoming criminality, addiction, and other life challenges. The rebrand’s goal was to reflect this mission with an identity that is empathetic yet demonstrates capability to create real change. A key objective was to extend the brand’s reach through a new website experience, with curated imagery and written content crafted to clearly communicate support and resources in a tone aligned with the brand.
BREIF
The new identity ties directly to the brand name, SAMsteget (“SAMstep” in Swedish), reinforcing the brand while symbolizing upward progress and personal development. Warmth and confidence are conveyed through the color palette and typeface, complemented by imagery that reflects both hope and the serious nature of their work. A user-friendly website was designed with clear navigation for quick overviews, and all written content was crafted to communicate support, guide users effectively, and reflect SAMsteget’s empathetic yet action-oriented approach.
The new identity ties directly to the brand name, SAMsteget (“SAMstep” in Swedish), reinforcing the brand while symbolizing upward progress and personal development. Warmth and confidence are conveyed through the color palette and typeface, complemented by imagery that reflects both hope and the serious nature of their work. A user-friendly website was designed with clear navigation for quick overviews, and all written content was crafted to communicate support, guide users effectively, and reflect SAMsteget’s empathetic yet action-oriented approach.
SOLUTION
SAMsteget
SAMsteget
Web, Identity, Art direction, Copy
A complete rebrand and new digital presence for SAMsteget – a Swedish organization supporting individuals in vulnerable life situations.
Breif
SAMsteget is a Swedish organization supporting young people and adults in overcoming criminality, addiction, and other life challenges. The rebrand’s goal was to reflect this mission with an identity that is empathetic yet demonstrates capability to create real change. A key objective was to extend the brand’s reach through a new website experience, with curated imagery and written content crafted to clearly communicate support and resources in a tone aligned with the brand.
Solution
The new identity ties directly to the brand name, SAMsteget (“SAMstep” in Swedish), reinforcing the brand while symbolizing upward progress and personal development. Warmth and confidence are conveyed through the color palette and typeface, complemented by imagery that reflects both hope and the serious nature of their work. A user-friendly website was designed with clear navigation for quick overviews, and all written content was crafted to communicate support, guide users effectively, and reflect SAMsteget’s empathetic yet action-oriented approach.
Breif
SAMsteget is a Swedish organization supporting young people and adults in overcoming criminality, addiction, and other life challenges. The rebrand’s goal was to reflect this mission with an identity that is empathetic yet demonstrates capability to create real change. A key objective was to extend the brand’s reach through a new website experience, with curated imagery and written content crafted to clearly communicate support and resources in a tone aligned with the brand.
Solution
The new identity ties directly to the brand name, SAMsteget (“SAMstep” in Swedish), reinforcing the brand while symbolizing upward progress and personal development. Warmth and confidence are conveyed through the color palette and typeface, complemented by imagery that reflects both hope and the serious nature of their work. A user-friendly website was designed with clear navigation for quick overviews, and all written content was crafted to communicate support, guide users effectively, and reflect SAMsteget’s empathetic yet action-oriented approach.