Creative Stockholm
Creative Stockholm
Creative Stockholm
Identity and strategy for a cultural initiative uniting creative groups across Stockholm—designed to reflect its values of inclusivity, community, and human connection.
Creative Stockholm required a cohesive brand identity to strengthen its presence and communicate its core values of inclusivity, community, creativity, and human connection. It also aimed to foster a stronger sense of belonging among members and position Creative Stockholm for future growth and collaboration with cultural partners.
BREIF
The brand strategy centered on three core concepts—creativity, community, and friendship—reflecting Creative Stockholm’s values and mission. At its core is a custom human icon formed by combining the “T” and “i” in the logo, used both as a symbol and a dynamic element throughout the identity. Expressive colors and a modern, approachable typeface convey the brand’s vibrant and welcoming character, positioning Creative Stockholm as a unifying force for the city’s creative community.
The brand strategy centered on three core concepts—creativity, community, and friendship—reflecting Creative Stockholm’s values and mission. At its core is a custom human icon formed by combining the “T” and “i” in the logo, used both as a symbol and a dynamic element throughout the identity. Expressive colors and a modern, approachable typeface convey the brand’s vibrant and welcoming character, positioning Creative Stockholm as a unifying force for the city’s creative community.
SOLUTION
Creative Stockholm
Creative Stockholm
Identity, Strategy
Identity and strategy for a cultural initiative uniting creative groups across Stockholm—designed to reflect its values of inclusivity, community, and human connection.
Breif
Creative Stockholm required a cohesive brand identity to strengthen its presence and communicate its core values of inclusivity, community, creativity, and human connection. It also aimed to foster a stronger sense of belonging among members and position Creative Stockholm for future growth and collaboration with cultural partners.
Solution
The brand strategy centered on three core concepts—creativity, community, and friendship—reflecting Creative Stockholm’s values and mission. At its core is a custom human icon formed by combining the “T” and “i” in the logo, used both as a symbol and a dynamic element throughout the identity. Expressive colors and a modern, approachable typeface convey the brand’s vibrant and welcoming character, positioning Creative Stockholm as a unifying force for the city’s creative community.
Breif
Creative Stockholm required a cohesive brand identity to strengthen its presence and communicate its core values of inclusivity, community, creativity, and human connection. It also aimed to foster a stronger sense of belonging among members and position Creative Stockholm for future growth and collaboration with cultural partners.
Solution
The brand strategy centered on three core concepts—creativity, community, and friendship—reflecting Creative Stockholm’s values and mission. At its core is a custom human icon formed by combining the “T” and “i” in the logo, used both as a symbol and a dynamic element throughout the identity. Expressive colors and a modern, approachable typeface convey the brand’s vibrant and welcoming character, positioning Creative Stockholm as a unifying force for the city’s creative community.