Bostadskreditfonden
Bostadskreditfonden
Bostadskreditfonden
Brand identity for a new Swedish fund supporting housing development—designed to convey trust, credibility, and a modern sense of stability.
Bostadskreditfonden (Swedish for "The Housing Credit Fund") is a newly established fund created to promote and support Swedish building and construction projects. The goal was to develop a brand identity that communicates credibility, trustworthiness, and professionalism—essential qualities to inspire confidence in potential investors.
BREIF
The visual identity is built to balance tradition with progress—grounded in the aesthetics of trust and stability, while introducing a clear, contemporary expression that reflects the fund’s forward-looking mission. The design takes inspiration from an abstract depiction of buildings in perspective, symbolizing the fund’s connection to construction and growth.
The visual identity is built to balance tradition with progress—grounded in the aesthetics of trust and stability, while introducing a clear, contemporary expression that reflects the fund’s forward-looking mission. The design takes inspiration from an abstract depiction of buildings in perspective, symbolizing the fund’s connection to construction and growth.
SOLUTION
Bostadskreditfonden
Bostadskreditfonden
Identity, Icons
Brand identity for a new Swedish fund supporting housing development—designed to convey trust, credibility, and a modern sense of stability.
Breif
Bostadskreditfonden (Swedish for "The Housing Credit Fund") is a newly established fund created to promote and support Swedish building and construction projects. The goal was to develop a brand identity that communicates credibility, trustworthiness, and professionalism—essential qualities to inspire confidence in potential investors.
Solution
The visual identity is built to balance tradition with progress—grounded in the aesthetics of trust and stability, while introducing a clear, contemporary expression that reflects the fund’s forward-looking mission. The design takes inspiration from an abstract depiction of buildings in perspective, symbolizing the fund’s connection to construction and growth.
Breif
Bostadskreditfonden (Swedish for "The Housing Credit Fund") is a newly established fund created to promote and support Swedish building and construction projects. The goal was to develop a brand identity that communicates credibility, trustworthiness, and professionalism—essential qualities to inspire confidence in potential investors.
Solution
The visual identity is built to balance tradition with progress—grounded in the aesthetics of trust and stability, while introducing a clear, contemporary expression that reflects the fund’s forward-looking mission. The design takes inspiration from an abstract depiction of buildings in perspective, symbolizing the fund’s connection to construction and growth.