SAMsteget
A full rebrand and website for SAMsteget – a Swedish organization supporting individuals in vulnerable life situations – including new identity, UX/UI design, and complete copywriting.
2024
Identity, Web, Copy
SAMsteget
A full rebrand and website for SAMsteget – a Swedish organization supporting individuals in vulnerable life situations – including new identity, UX/UI design, and complete copywriting.
2024
Identity, Web, Copy
Objective
SAMsteget is a Swedish organization that helps young people and adults break free from criminality, addiction, and other difficult life situations. In close collaboration with social services, they support individuals in building safer, more stable futures.
The objective of the rebrand was to create an identity that feels both strong and warm — approachable for those seeking help, while showing that SAMsteget is capable, professional, and ready to take action. The new identity was designed to also be applied to their social media presence, engaging younger audiences and raising awareness about the support available.
A key aspect of the project was developing a comprehensive website that not only offered clear structure and easy navigation but also conveyed SAMsteget’s empathetic tone. The website needed to feel trustworthy, with a warm yet professional tone that reflected the organization’s values and made it easy for visitors to understand the available interventions and how to access support.
Solution
The new identity for SAMsteget balances strength with warmth — designed to feel approachable for those seeking help, while reflecting the organization’s professionalism and ability to take action.
The logo features a subtle staircase motif, symbolizing progress and personal development. The typeface was chosen for its friendly yet confident tone, supporting both clarity and approachability. The color palette combines deep green for trust and stability, vibrant green for energy, and warm orange to introduce care and compassion.
The website was created to communicate trust and clarity, with accessible language, intuitive structure, and a tone aligned with SAMsteget’s mission. All images were carefully curated, and all written content was crafted to reflect both the challenges people face and the hope that support can bring — helping users feel seen, informed, and encouraged to take the next step.
Objective
SAMsteget is a Swedish organization that helps young people and adults break free from criminality, addiction, and other difficult life situations. In close collaboration with social services, they support individuals in building safer, more stable futures.
The objective of the rebrand was to create an identity that feels both strong and warm — approachable for those seeking help, while showing that SAMsteget is capable, professional, and ready to take action. The new identity was designed to also be applied to their social media presence, engaging younger audiences and raising awareness about the support available.
A key aspect of the project was developing a comprehensive website that not only offered clear structure and easy navigation but also conveyed SAMsteget’s empathetic tone. The website needed to feel trustworthy, with a warm yet professional tone that reflected the organization’s values and made it easy for visitors to understand the available interventions and how to access support.
Solution
The new identity for SAMsteget balances strength with warmth — designed to feel approachable for those seeking help, while reflecting the organization’s professionalism and ability to take action.
The logo features a subtle staircase motif, symbolizing progress and personal development. The typeface was chosen for its friendly yet confident tone, supporting both clarity and approachability. The color palette combines deep green for trust and stability, vibrant green for energy, and warm orange to introduce care and compassion.
The website was created to communicate trust and clarity, with accessible language, intuitive structure, and a tone aligned with SAMsteget’s mission. All images were carefully curated, and all written content was crafted to reflect both the challenges people face and the hope that support can bring — helping users feel seen, informed, and encouraged to take the next step.
SAMsteget
Objective
SAMsteget is a Swedish organization that helps young people and adults break free from criminality, addiction, and other difficult life situations. In close collaboration with social services, they support individuals in building safer, more stable futures.
The objective of the rebrand was to create an identity that feels both strong and warm — approachable for those seeking help, while showing that SAMsteget is capable, professional, and ready to take action. The new identity was designed to also be applied to their social media presence, engaging younger audiences and raising awareness about the support available.
A key aspect of the project was developing a comprehensive website that not only offered clear structure and easy navigation but also conveyed SAMsteget’s empathetic tone. The website needed to feel trustworthy, with a warm yet professional tone that reflected the organization’s values and made it easy for visitors to understand the available interventions and how to access support.
Solution
The new identity for SAMsteget balances strength with warmth — designed to feel approachable for those seeking help, while reflecting the organization’s professionalism and ability to take action.
The logo features a subtle staircase motif, symbolizing progress and personal development. The typeface was chosen for its friendly yet confident tone, supporting both clarity and approachability. The color palette combines deep green for trust and stability, vibrant green for energy, and warm orange to introduce care and compassion.
The website was created to communicate trust and clarity, with accessible language, intuitive structure, and a tone aligned with SAMsteget’s mission. All images were carefully curated, and all written content was crafted to reflect both the challenges people face and the hope that support can bring — helping users feel seen, informed, and encouraged to take the next step.
SAMsteget
Objective
SAMsteget is a Swedish organization that helps young people and adults break free from criminality, addiction, and other difficult life situations. In close collaboration with social services, they support individuals in building safer, more stable futures.
The objective of the rebrand was to create an identity that feels both strong and warm — approachable for those seeking help, while showing that SAMsteget is capable, professional, and ready to take action. The new identity was designed to also be applied to their social media presence, engaging younger audiences and raising awareness about the support available.
A key aspect of the project was developing a comprehensive website that not only offered clear structure and easy navigation but also conveyed SAMsteget’s empathetic tone. The website needed to feel trustworthy, with a warm yet professional tone that reflected the organization’s values and made it easy for visitors to understand the available interventions and how to access support.
Solution
The new identity for SAMsteget balances strength with warmth — designed to feel approachable for those seeking help, while reflecting the organization’s professionalism and ability to take action.
The logo features a subtle staircase motif, symbolizing progress and personal development. The typeface was chosen for its friendly yet confident tone, supporting both clarity and approachability. The color palette combines deep green for trust and stability, vibrant green for energy, and warm orange to introduce care and compassion.
The website was created to communicate trust and clarity, with accessible language, intuitive structure, and a tone aligned with SAMsteget’s mission. All images were carefully curated, and all written content was crafted to reflect both the challenges people face and the hope that support can bring — helping users feel seen, informed, and encouraged to take the next step.
SAMsteget
