To safeguard the integrity of the brand, I developed a carefully considered and visually detailed brand. It covers everything from strategic positioning and logotype usage to symbol usage, the visual system, photographic direction, symbol row composition, social media adaptations, illustration style, and clear guidance on typography and color usage—along with several other components essential to maintaining a cohesive brand experience.
At the heart of the new identity is the Creative Stockholm logo, which incorporates a unique human icon created by combining the "T" and "i" in the word "Creative." This icon symbolizes the people-centered ethos of Creative Stockholm.
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Creative Stockholm
A new brand identity created for a cultural initiative uniting creative groups across Stockholm, reflecting its values of being open-minded, welcoming, and inspirational.
2025
Identity, Strategy, Copy
Creative Stockholm
A new brand identity created for a cultural initiative uniting creative groups across Stockholm, reflecting its values of being open-minded, welcoming, and inspirational.
2025
Identity, Strategy, Copy
2025
Identity, Strategy, Copy
Identity, Strategy, Copy
2025
Creative Stockholm
Illustration - Viktorija Burlakina
Objective
Creative Stockholm, a cultural initiative connecting diverse creative Societies, required a cohesive brand identity to strengthen its presence and communicate its core values of openness, inclusivity, creativity, and human connection. The new identity needed to reinforce Creative Stockholm’s own activities and events while supporting communication and marketing efforts linked to its affiliated Societies, helping to strengthen the overall sense of connection across the organization. It also aimed to foster a stronger sense of belonging among members and position Creative Stockholm for future growth and collaboration with cultural partners.
Solution
The brand strategy for Creative Stockholm was built around three core concepts — creativity, community, and friendship — developed to reflect the organization's values and mission. Central to the visual system is a custom-designed human icon, created by combining the "T" and "i" in Creative Stockholm. This symbol appears both within the logo and as a standalone element. It plays a central role throughout the identity: used individually to represent creativity, shown in pairs or groups to express friendship, and arranged in rows to evoke a sense of community.
Bold, expressive colors were chosen to reflect the brand's vibrant energy, while General Sans, a modern and approachable typeface, enhances its welcoming and creative personality. Together, these elements create a strong emotional connection and position Creative Stockholm as a unifying force for creative individuals and cultural collaboration.
Identity, Strategy, Copy
2025
Creative Stockholm
Illustration - Viktorija Burlakina
Objective
Creative Stockholm, a cultural initiative connecting diverse creative Societies, required a cohesive brand identity to strengthen its presence and communicate its core values of openness, inclusivity, creativity, and human connection. The new identity needed to reinforce Creative Stockholm’s own activities and events while supporting communication and marketing efforts linked to its affiliated Societies, helping to strengthen the overall sense of connection across the organization. It also aimed to foster a stronger sense of belonging among members and position Creative Stockholm for future growth and collaboration with cultural partners.
Solution
The brand strategy for Creative Stockholm was built around three core concepts — creativity, community, and friendship — developed to reflect the organization's values and mission. Central to the visual system is a custom-designed human icon, created by combining the "T" and "i" in Creative Stockholm. This symbol appears both within the logo and as a standalone element. It plays a central role throughout the identity: used individually to represent creativity, shown in pairs or groups to express friendship, and arranged in rows to evoke a sense of community.
Bold, expressive colors were chosen to reflect the brand's vibrant energy, while General Sans, a modern and approachable typeface, enhances its welcoming and creative personality. Together, these elements create a strong emotional connection and position Creative Stockholm as a unifying force for creative individuals and cultural collaboration.
Creative Stockholm
Identity, Strategy, Copy
2025
Creative Stockholm
Illustration - Viktorija Burlakina
Objective
Creative Stockholm, a cultural initiative connecting diverse creative Societies, required a cohesive brand identity to strengthen its presence and communicate its core values of openness, inclusivity, creativity, and human connection. The new identity needed to reinforce Creative Stockholm’s own activities and events while supporting communication and marketing efforts linked to its affiliated Societies, helping to strengthen the overall sense of connection across the organization. It also aimed to foster a stronger sense of belonging among members and position Creative Stockholm for future growth and collaboration with cultural partners.
Solution
The brand strategy for Creative Stockholm was built around three core concepts — creativity, community, and friendship — developed to reflect the organization's values and mission. Central to the visual system is a custom-designed human icon, created by combining the "T" and "i" in Creative Stockholm. This symbol appears both within the logo and as a standalone element. It plays a central role throughout the identity: used individually to represent creativity, shown in pairs or groups to express friendship, and arranged in rows to evoke a sense of community.
Bold, expressive colors were chosen to reflect the brand's vibrant energy, while General Sans, a modern and approachable typeface, enhances its welcoming and creative personality. Together, these elements create a strong emotional connection and position Creative Stockholm as a unifying force for creative individuals and cultural collaboration.
Creative Stockholm
Identity, Strategy, Copy
2025
Creative Stockholm
Illustration - Viktorija Burlakina
Objective
Creative Stockholm, a cultural initiative connecting diverse creative Societies, required a cohesive brand identity to strengthen its presence and communicate its core values of openness, inclusivity, creativity, and human connection. The new identity needed to reinforce Creative Stockholm’s own activities and events while supporting communication and marketing efforts linked to its affiliated Societies, helping to strengthen the overall sense of connection across the organization. It also aimed to foster a stronger sense of belonging among members and position Creative Stockholm for future growth and collaboration with cultural partners.
Solution
The brand strategy for Creative Stockholm was built around three core concepts — creativity, community, and friendship — developed to reflect the organization's values and mission. Central to the visual system is a custom-designed human icon, created by combining the "T" and "i" in Creative Stockholm. This symbol appears both within the logo and as a standalone element. It plays a central role throughout the identity: used individually to represent creativity, shown in pairs or groups to express friendship, and arranged in rows to evoke a sense of community.
Bold, expressive colors were chosen to reflect the brand's vibrant energy, while General Sans, a modern and approachable typeface, enhances its welcoming and creative personality. Together, these elements create a strong emotional connection and position Creative Stockholm as a unifying force for creative individuals and cultural collaboration.
Creative Stockholm
