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Shaping brand stories through

Bringing clarity and

strategy and some spice 

edge to bold brands

My work combines strategic thinking with creative intuition to shape brand experiences across digital and print. I create design that moves — visually, emotionally, and purposefully. Whether working independently or alongside a team, I focus on crafting impactful brand stories that resonate and stand out.


My approach is built on understanding your brand’s goals, audience, and unique voice, ensuring every design reflects its distinct personality and resonates with the right people.

1.jpg

Bringing clarity and 

through design that resonates

through strategy and

some spice

Shaping brand stories

edge to bold brands

About
Education
Work history

As a multi-dicsiplinary Designer my main objective is to tell theI work across brand identity, web, and print — translating ideas into visuals that feel cohesive and alive. Whether it’s launching a brand or shaping a single digital touchpoint, I pay close attention to rhythm, contrast, and visual storytelling.

  • As a multi-dicsiplinary Designer my main objective is to tell theI work across brand identity, web, and print — translating ideas into visuals that feel cohesive and alive. Whether it’s launching a brand or shaping a single digital touchpoint, I pay close attention to rhythm, contrast, and visual storytelling.

Dana Etemadi - Designer and Illustrator

I'm Dana, a multi-disciplinary Designer based in Stockholm.

My approach is built on understanding your brand’s goals, audience, and unique voice, ensuring every design reflects its distinct personality and resonates with the right people.
 
By combining strategic thinking with ... shape brand experiences across digital and print. I create design that moves — visually, emotionally, and purposefully. Whether working independently or alongside a team, I focus on crafting impactful brand stories that resonate and stand out.

Dana Etemadi - Designer and Illustrator

Bringing clarity and 

through design that resonates

through strategy and

some spice

Shaping brand stories

edge to bold brands

1.jpg
About
Education
Work history

As a multi-dicsiplinary Designer my main objective is to tell theI work across brand identity, web, and print — translating ideas into visuals that feel cohesive and alive. Whether it’s launching a brand or shaping a single digital touchpoint, I pay close attention to rhythm, contrast, and visual storytelling.

  • As a multi-dicsiplinary Designer my main objective is to tell theI work across brand identity, web, and print — translating ideas into visuals that feel cohesive and alive. Whether it’s launching a brand or shaping a single digital touchpoint, I pay close attention to rhythm, contrast, and visual storytelling.

My work combines strategic thinking with creative intuition to shape brand experiences across digital and print. I create design that moves — visually, emotionally, and purposefully. Whether working independently or alongside a team, I focus on crafting impactful brand stories that resonate and stand out.


My approach is built on understanding your brand’s goals, audience, and unique voice, ensuring every design reflects its distinct personality and resonates with the right people.

Start Now

Bringing clarity and

edge to bold brands

some spice

strategy and some 

spice

Thinking about a rebrand, new website, or a full identity refresh? Or maybe you're considering outsourcing your company's design needs.

logga.png

My work combines strategic thinking with creative intuition to shape brand experiences across digital and print. I create design that moves — visually, emotionally, and purposefully. Whether working independently or alongside a team, I focus on crafting impactful brand stories that resonate and stand out.


My approach is built on understanding your brand’s goals, audience, and unique voice, ensuring every design reflects its distinct personality and resonates with the right people.

1_edited.jpg
1_edited.jpg
Start Now

Bringing clarity and

edge to bold brands

some spice

strategy and some 

spice

Thinking about a rebrand, new website, or a full identity refresh? Or maybe you're considering outsourcing your company's design needs.

My work combines strategic thinking with creative intuition to shape brand experiences across digital and print. I create design that moves — visually, emotionally, and purposefully. Whether working independently or alongside a team, I focus on crafting impactful brand stories that resonate and stand out.


My approach is built on understanding your brand’s goals, audience, and unique voice, ensuring every design reflects its distinct personality and resonates with the right people.

logga.png
  • Origin

    Ethiopia

    Good For

    Pour-over, Drip

    Taste Notes

    Citrus acidity, floral, jasmine, bergamot, fruity sweetness

  • Origin

    Colombia

    Good For

    Espresso, French press

    Taste Notes

    Smooth, caramel sweetness, nutty, Colombia

  • Origin

    Honduras

    Good For

    Moka pot, Espresso

    Taste Notes

    Nutty, almond, pecan, medium acidity, smooth finish

  • Origin

    Guatemala

    Good For

    Moka pot, Espresso

    Taste Notes

    Hazelnut, medium acidity, milk chocolate

  • Origin

    Nicaragua

    Good For

    Espresso, French press

  • Origin

    Ethiopia

    Good For

    Pour-over, Drip

    Taste Notes

    Citrus acidity, floral, jasmine, bergamot, fruity sweetness

  • Origin

    Colombia

    Good For

    Espresso, French press

    Taste Notes

    Smooth, caramel sweetness, nutty, Colombia

  • Origin

    Honduras

    Good For

    Moka pot, Espresso

    Taste Notes

    Nutty, almond, pecan, medium acidity, smooth finish

  • Origin

    Guatemala

    Good For

    Moka pot, Espresso

    Taste Notes

    Hazelnut, medium acidity, milk chocolate

  • Origin

    Nicaragua

    Good For

    Espresso, French press

I offer services across identity, web, and print — to shape cohesive brand experiences. Whether you’re starting from scratch or evolving what’s already there, I help you define, express, and elevate your brand.

I design across identity, web, and print — shaping cohesive brand experiences. Whether you’re starting from scratch or evolving what’s already there, I help you define, express, and elevate your brand.

Targeted services

I design across identity, web, and print — shaping cohesive brand experiences. Whether you’re starting from scratch or evolving what’s already there, I help you define, express, and elevate your brand.
 

I offer services across identity, web, and print — to shape cohesive brand experiences. Whether you’re starting from scratch or evolving what’s already there, I help you define, express, and elevate your brand.

  • Origin

    Ethiopia

    Good For

    Pour-over, Drip

    Taste Notes

    Citrus acidity, floral, jasmine, bergamot, fruity sweetness

  • Origin

    Colombia

    Good For

    Espresso, French press

    Taste Notes

    Smooth, caramel sweetness, nutty, Colombia

  • Origin

    Honduras

    Good For

    Moka pot, Espresso

    Taste Notes

    Nutty, almond, pecan, medium acidity, smooth finish

  • Origin

    Guatemala

    Good For

    Moka pot, Espresso

    Taste Notes

    Hazelnut, medium acidity, milk chocolate

  • Analog

    Sometimes handdrawn illustration are a better option, depending on the project needs.

Logo Design & Variations

Visual identity systems

Typography & color palettes

Brand guidelines

Naming

Brand Voice & Messaging

Strategy & positioning

Brand assets

Print Collateral (business cards etc.)

Logo Design & Variations

Visual identity systems

Typography & color palettes

Brand guidelines

Naming

Brand Voice & Messaging

Strategy & positioning

Brand assets

Print Collateral (business cards etc.)

UX/UI design

Responsive layouts

Wireframes & structure

Interactive prototypes 

Accessibility & SEO considerations

Design Systems (UI elements)

Custom Illustration

Basic animations (GIFs or simple motion)

Image Sourcing & Art Direction

Copywriting (for smaller projects)

Flexible scope, starting from 5 hours/month

Brand asset creation & visual updates

Campaign graphics & digital content

Web updates & layout support

Available on a retainer basis for continued collaboration and priority access. Longer commitments receive discounted rates

  • Origin

    Ethiopia

    Good For

    Pour-over, Drip

    Taste Notes

    Citrus acidity, floral, jasmine, bergamot, fruity sweetness

  • Origin

    Colombia

    Good For

    Espresso, French press

    Taste Notes

    Smooth, caramel sweetness, nutty, Colombia

  • Origin

    Honduras

    Good For

    Moka pot, Espresso

    Taste Notes

    Nutty, almond, pecan, medium acidity, smooth finish

  • Origin

    Guatemala

    Good For

    Moka pot, Espresso

    Taste Notes

    Hazelnut, medium acidity, milk chocolate

  • Origin

    Nicaragua

    Good For

    Espresso, French press

  • Origin

    Ethiopia

    Good For

    Pour-over, Drip

    Taste Notes

    Citrus acidity, floral, jasmine, bergamot, fruity sweetness

  • Origin

    Colombia

    Good For

    Espresso, French press

    Taste Notes

    Smooth, caramel sweetness, nutty, Colombia

  • Origin

    Honduras

    Good For

    Moka pot, Espresso

    Taste Notes

    Nutty, almond, pecan, medium acidity, smooth finish

  • Origin

    Guatemala

    Good For

    Moka pot, Espresso

    Taste Notes

    Hazelnut, medium acidity, milk chocolate

  • Origin

    Nicaragua

    Good For

    Espresso, French press

I offer services across identity, web, and print — to shape cohesive brand experiences. Whether you’re starting from scratch or evolving what’s already there, I help you define, express, and elevate your brand.

Targeted services

I design across identity, web, and print — shaping cohesive brand experiences. Whether you’re starting from scratch or evolving what’s already there, I help you define, express, and elevate your brand.
 

01. BRAND IDENTITY

03. OTHER

02. WEB DESIGN

  • Origin

    Ethiopia

    Good For

    Pour-over, Drip

    Taste Notes

    Citrus acidity, floral, jasmine, bergamot, fruity sweetness

  • Origin

    Colombia

    Good For

    Espresso, French press

    Taste Notes

    Smooth, caramel sweetness, nutty, Colombia

  • Origin

    Honduras

    Good For

    Moka pot, Espresso

    Taste Notes

    Nutty, almond, pecan, medium acidity, smooth finish

  • Origin

    Guatemala

    Good For

    Moka pot, Espresso

    Taste Notes

    Hazelnut, medium acidity, milk chocolate

  • Analog

    Sometimes handdrawn illustration are a better option, depending on the project needs.

Logo Design & Variations

Visual identity systems

Typography & color palettes

Brand guidelines

Naming

Brand Voice & Messaging

Strategy & positioning

Brand assets

Print Collateral (business cards etc.)

UX/UI design

Responsive layouts

Wireframes & structure

Interactive prototypes 

Accessibility & SEO considerations

Design Systems (UI elements)

Custom Illustration

Basic animations (GIFs or simple motion)

Image Sourcing & Art Direction

Copywriting (for smaller projects)

  • Origin

    Ethiopia

    Good For

    Pour-over, Drip

    Taste Notes

    Citrus acidity, floral, jasmine, bergamot, fruity sweetness

  • Origin

    Colombia

    Good For

    Espresso, French press

    Taste Notes

    Smooth, caramel sweetness, nutty, Colombia

  • Origin

    Honduras

    Good For

    Moka pot, Espresso

    Taste Notes

    Nutty, almond, pecan, medium acidity, smooth finish

  • Origin

    Guatemala

    Good For

    Moka pot, Espresso

    Taste Notes

    Hazelnut, medium acidity, milk chocolate

  • Origin

    Nicaragua

    Good For

    Espresso, French press

  • Origin

    Ethiopia

    Good For

    Pour-over, Drip

    Taste Notes

    Citrus acidity, floral, jasmine, bergamot, fruity sweetness

  • Origin

    Colombia

    Good For

    Espresso, French press

    Taste Notes

    Smooth, caramel sweetness, nutty, Colombia

  • Origin

    Honduras

    Good For

    Moka pot, Espresso

    Taste Notes

    Nutty, almond, pecan, medium acidity, smooth finish

  • Origin

    Guatemala

    Good For

    Moka pot, Espresso

    Taste Notes

    Hazelnut, medium acidity, milk chocolate

  • Origin

    Nicaragua

    Good For

    Espresso, French press

I offer services across identity, web, and print — to shape cohesive brand experiences. Whether you’re starting from scratch or evolving what’s already there, I help you define, express, and elevate your brand.

Targeted services

I design across identity, web, and print — shaping cohesive brand experiences. Whether you’re starting from scratch or evolving what’s already there, I help you define, express, and elevate your brand.
 

Logo Design & Variations

Visual identity systems

Typography & color palettes

Brand guidelines

Naming

Brand Voice & Messaging

Strategy & positioning

Brand assets

Print Collateral (business cards etc.)

UX/UI design

Responsive layouts

Wireframes & structure

Interactive prototypes 

Accessibility & SEO considerations

Design Systems (UI elements)

Custom Illustration

Basic animations (GIFs or simple motion)

Image Sourcing & Art Direction

Copywriting (for smaller projects)

  • Origin

    Ethiopia

    Good For

    Pour-over, Drip

    Taste Notes

    Citrus acidity, floral, jasmine, bergamot, fruity sweetness

  • Origin

    Colombia

    Good For

    Espresso, French press

    Taste Notes

    Smooth, caramel sweetness, nutty, Colombia

  • Origin

    Honduras

    Good For

    Moka pot, Espresso

    Taste Notes

    Nutty, almond, pecan, medium acidity, smooth finish

  • Origin

    Guatemala

    Good For

    Moka pot, Espresso

    Taste Notes

    Hazelnut, medium acidity, milk chocolate

  • Analog

    Sometimes handdrawn illustration are a better option, depending on the project needs.

I design across identity, web, and print — shaping cohesive brand experiences. Whether you’re starting from scratch or evolving what’s already there, I help you define, express, and elevate your brand.

Creating distinctive identity systems that express your brand’s personality and purpose — with consistency across every touchpoint.


– Logo design
– Visual identity systems
– Typography & color palettes
– Brand guidelines
– Naming
– Tone of voice
– Brand assets & templates

TARGETED SERVICES
OUTSOURCING 
0
1.jpg

Designer and Illustrator,

based in Stockholm. 

strategy and some spice 

Thinking about a rebrand, new website, or a full identity refresh? Or maybe you're considering outsourcing your company's design needs.

New-file-[copy]-[copy].gif
svartare _liten.gif

2024

2021

2023

2022

Frame 3802.png

Dana Etemadi - Designer and Illustrator

Shaping brand stories through

Shaping brand stories

strategy and some spice 

through strategy and

some spice

Thinking about a rebrand, new website, or a full identity refresh? Or maybe you're considering outsourcing your company's design needs.

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